About Trichofy
Where AI meets natural haircare innovation
Who We Are
Trichofy is a South African-born beauty tech startup that blends artificial intelligence with deep haircare insight to create personalised hair solutions for every strand type. We believe that beauty begins with knowledge — and our mission is to make sure everyone understands, loves, and cares for their unique hair.
What We Do
Through our AI-powered app, we analyse your hair via photos or input, classify your hair type and condition, and recommend personalised routines and eco-conscious products. Whether you’re at home or in a salon, Trichofy makes expert hair care accessible, smart, and sustainable.
Our Vision
To become Africa’s most trusted hair technology platform — empowering individuals and salons with the tools they need to care for hair the right way, the first time.
Our Mission
To change how the world understands and nurtures hair by combining technology, science, and sustainability — one scan at a time.
Our Story
Trichofy was born out of the frustration many of us face — buying countless products that don’t work, using advice that doesn’t apply, and struggling to understand our natural hair. Our founder, after years of navigating haircare uncertainty, envisioned a solution that was both intelligent and inclusive. From this vision, Trichofy was developed — rooted in AI, inspired by real hair journeys, and built by a passionate team of tech and haircare enthusiasts.
Why We’re Different
✅ Built by Africans, for African hair and beyond
✅ Backed by AI and trichology principles
✅ Personalisation at scale — for individuals and salons
✅ Commitment to eco-friendly, science-backed products
✅ Inclusive of all hair textures, types, and conditions
Meet Our Team
Dedicated professionals driving our success
Witness Lubisi
Product Manager
Oversee the entire products development
process, from ideation to launch.
Sipho Karabo Mifi
Chief Technical Officer
Seads the database strategy and innovation initiatives at the company. Implement the AI algorithms for hair type analysis and product recommendations. Integrate third-party APIs and services.
" This company transformed our business.
Their solutions are innovative and reliable. "
“Trichofy helped me figure out my porosity and curl type in seconds. Life-changing!”
